It’s more important to have a well branded brand and product than to have a great advertising campaign with a mediocre brand presence. Let’s say people finally go back to your site or product and it doesn’t represent what you have sold in your advertising. Consumers may not buy into it as they may not be confident that your product will last, get delivered on time, or the message is so scrambled that they do not believe in the integrity of your brand. When you spend dollars on advertising, you want 100% certainty that when they go to your brand it’s flawless. As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Rick Caballo, Art Director and Co-Founder of Dead Horse Branding. Equally at home on

Focus on social good: Today, as our society is coming to terms with issues of racial and health injustice, viable brands must focus on goals beyond themselves. Since we launched our firm, we have made a commitment to help all of our clients pursue and share work in the social good space. When you show what you care about and how you are making the world better, you’ll establish yourself as a values-driven brand, consumers will respond and you and your employees will feel good while doing it. As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Beth Doane, Co-Founder and Chief Creative Officer at Main & Rose, a global creative agency. With nearly a decade of experience creating, growing, and selling several companies by the

Chris Nardone of Venture Music: Brand Makeovers; 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image Start by clearly defining the “why’s” behind your brand. The goal is to zoom out as far as possible. Why are you in business in the first place? And why should people care about what you have to offer? We find a lot of times people haven’t forced themselves to really think through these questions. Once you start to dig in you’ll start fleshing out some important philosophical ideas that will inform the next steps. As part of our series about “Brand Makeovers” I had the pleasure to interview Chris Nardone. Nashville-based Chris Nardone is the CEO and founder of Venture Music. With a degree in finance from University of Georgia, Nardone always knew he wanted to be an entrepreneur.