An Interview With Fotis Georgiadis

Every thriving business leader knows how to display transparency through the process so customers can enjoy the ride. Unexpected bumps that customers aren’t aware of only create instability in communication and reduce trust.

As part of our series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Orville “OH YEAH” Wright.

Orville is trailblazing with amazing music that moves the hearts, minds, and souls of audiences. He is creating “Wow” moments after each of his products and services to the public. His well-known pride and joy is spotlighted in “THEME SONGS”.

Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Absolutely! My story involves the desire to connect with everyone around me with talents I can truly hone continuously. As I was growing up, I observed the connections and bonds created through common interests. I was considered an outcast being one of the few children of color in my community but I stood up for kids who were bullied (my parents always told me to stand up for others), connected with other outcasts, and always helped to represent others who had struggles in society. After realizing my “calling” in music, I discovered a way to really connect with everyone that I made music for. I created a theme song for a few friends in television and film. The purpose was to highlight and showcase their contributions to communities. The purpose of these songs was merely to let them know that their good deeds were indeed seen. Often I am told to keep it going, words relayed to me in amazement. From this perspective, I determined that I wanted a defined method of having individuals seen, heard, and felt (understood) and with this model “OH YEAH” is able to provide consistency every time.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

A funny mistake with my theme songs is when I created a theme song “100 K”. This song was highlighting a brother and friend who was just beginning to gather an audience of 10,000 followers. He is doing incredible things that move a lot of diverse communities and I knew that he would easily surpass that number. The chorus of the song includes my vocals saying “One Hundred K” but some audience members recall hearing “Honey Cakes”. The irony was that many audiences have a huge amount of admiration for this person but to hear OH YEAH say Honey Cakes would have made sense. I learned that the way I played the song back was the reason for the misperception. I had streamed the song in a low service reception area so the distortion was the reason for misguiding my articulation. I knew from that moment on the best way to have music heard when streaming was with great Wi-Fi. I think to this day, some close to the man known as “100 K” hear honey cakes.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I am extremely thankful for my good friend Rose Rosen, C.S.A. Rose is an incredible Casting Director who cast for “Edward Scissorhands”, the world famous 1990 film. She has also been one of the first listeners for several theme songs that I make for her audiences and songs that I create for public figures. Halloween just passed and her group asked for a theme song appropriate for the occasion. Once fully listened to, she responded back with “Another one hit out of the park!” This made me so excited that even for small projects I am still doing exceptional work. She helps me realize that my storytelling ability is extremely creative and captivating. Plus, Rose has the greatest content on YouTube, “Casting Notes”. I believe that from the first song that I created for Rose, I have been trying to level up. I mean her Theme Song “Beauty In The Art” makes me dance every time! I know that reflecting on my past works, I always want to exceed the expectations and results. To thrive for others to yell “Oh Yeah”, I will continue working hard with every theme song.

Thank you for that. Let’s now pivot to the main focus of our interview. This might be intuitive, but I think it’s helpful to specifically articulate it. In your words, can you share a few reasons why great customer service and a great customer experience is essential for success in business?

Definitely! Exceptional customer service and experience is necessary in business because it is a reflection of the owner and an owner’s core values. A few reasons I feel it is vital to reveal to the world is because it is how I connect with more like-minded individuals and brands. Demonstrating great customer value and appreciation drives an incredible supply and demand. It also creates transparency for true business practices that customers everywhere will resonate with. So often we all are familiar with a bad review and experience at an establishment. Bad reviews themselves can be traumatic to a point that potential “future” customers will not want to welcome the business. Oh Yeah Beats doesn’t worry about this because this brand is all about the customers and clients. I feel the obligation to provide service will also bringing education into the equation so each client feels empowered after our encounter (business or not). I understand their perspective as I was once a customer looking for music. Every time, I felt like just that… a customer. The business got my money and gave me just what I paid for. I wanted to give back “then some” to everyone who had any inquiry with my brand so that they would be able to empower themselves with an “OH YEAH!” I always want to enable others to exceed their own expectations also. Businesses will not be as impactful unless they provide memorable and liberating customer service to make customers happy they made the decision to take the most important step for a business.

We have all had times either in a store, or online, when we’ve had a very poor experience as a customer or user. If the importance of a good customer experience is so intuitive, and apparent, where is the disconnect? How is it that so many companies do not make this a priority?

Ironic but great segway… It is reoccurring but tragic that businesses don’t truly consider the customer beyond the customer’s money. What I mean is that companies focus on statistics of how many instead of what quality. The disconnect occurs when the customers still have questions and concerns but the businesses will not indulge in providing information to fill those voids. This is a disservice and abandonment to customers. I do believe there is a misperception of education being the gateway to the end of business interaction. Yes, it does enable others to learn how to put pieces together but it doesn’t eliminate the energy and effort along with experience required to successfully recreate. It does also create room for potential competition which is why many will choose not to empower others with customer service beyond a completed sale. What this illustrates to me is the fear of failure to stay on top when providing the same level of education to others. I find it very disappointing that businesses and individuals would rather keep others in the dark rather than shedding light on matters for true inclusion and equality. This is a definite reason real customer service is not a definite priority. Companies everywhere should do better.

Do you think that more competition helps force companies to improve the customer experience they offer? Are there other external pressures that can force a company to improve the customer experience?

100 percent do I know that more competition creates space and opportunity for more excellence from a company through customer service. Outside sources that force for better customer service include feedback reviews, audits, and also statistic reviews of personnel morale. I am certain that all of these tools can help companies determine their impact on customers whether new or returning. Audits can unveil conflicts regarding returns and refunds that can help narrate the satisfactory levels from customers. Typically, they majorly drive businesses to do better at least momentarily if not indefinitely, moving forward. Feedback reviews are excellent for drawing in larger numbers or deterring an entire crowd. Most customers are willing to pick up a pen or log on to stress their complete satisfaction or absolute disappointment. With this information, businesses will gain an understanding to improve slightly or drastically.

Can you share with us a story from your experience about a customer who was “Wowed” by the experience you provided?

Honestly, when it comes to all of my Theme Songs, I receive “Wow” every time. Every business interaction is certainly an experience that I want to be memorable and also a true collaboration. As soon as Theme Songs are delivered to clients, the amount of gratitude in an email or voicemail is so beautifully articulated, I smile and drop tears. Another song that I wrote and produced is entitled “Heart Felt”, a collaboration with a voice-over artist Giovanna Inverso-Kawaash. This song is for an Italian Filmmaker friend of mine in Hollywood. When this producer finally heard the song for the first time, I received a call and on the other end was happy crying. I feel that I accomplished covering every aspect that I wanted to highlight and also reaching the heart as a “bullseye target”. “I freaking love it” was some words shared that made me feel that I gave justice to songwriting and producing “Theme Songs”. I was destined to create music that elevates others around me.

Did that Wow! experience have any long-term ripple effects? Can you share the story?

The Oh Yeah experiences always leave long-term ripple effects with how business is conducted and how others learn to get to know people in and around their industries. A great demonstration and example is opportunity for exposure. Let’s look at the collaboration that I mentioned before with a voice-over artist. I know that this helps both of us “artists” gain more exposure across industries as much as it helps others learn how to work outside of the box. I have not seen any artists do such a thing like this form of production with individuals outside of the field. The two fields are similar though in a few instances of necessary takes to get recordings done as desired. What this also does from a money standpoint is bring the other contributors up to the table as they should be to reap the benefits of doing such a collaboration with OH YEAH. Again, I put complete intention behind informing and educating others about how they can succeed. I have seen others doing similar productions with cross-pollenating on podcasts. When the two artists I have worked with started with me, they did not know that they could be entitled to a portion of royalties. I just want everyone to win. This indeed was a “Wow!” Moment to realize they could work with me AND get a small profit out of the deal. Royalties last the lifetime of a song so talk about long-term…

Ok, here is the main question of our discussion. Based on your experience and success, what are the five most important things a business leader should know in order to create a Wow! Customer Experience. Please share a story or an example for each.

1. Great business leaders know their customers beyond the business aspect.

2. Good leadership in business also knows how to exercise active listening and provide feedback during the process. There is appreciation and deeper understanding that takes place.

3. Impactful business leadership knows how to demonstrate patience. Customers get just as anxious as the business providers in hopes to receive great service, particularly when they are about to pay a decent amount of money.

4. Every thriving business leader knows how to display transparency through the process so customers can enjoy the ride. Unexpected bumps that customers aren’t aware of only create instability in communication and reduce trust.

5. Memorable business leaders know to exceed requests with a “double down”. Invest in your customer and they invest right back “ten fold”.

Are there a few things that can be done so that when a customer or client has a Wow! experience, they inspire others to reach out to you as well?

There are a million and one things that can be done when a customer has that WOW or OH YEAH! Consistently I have returning clients that pass along my name and contact email or website so that others can have the exact same experience and success. Quite often are my social media inboxes flooded with new inquiries for music. I am very appreciative for this. Another way that they pay it forward after their “Oh Yeah” moment is simply playing and paying for my music across platforms so they can always enjoy more of my gifts to the world. A great friend of mine and Superman as they like to say often shares my music on instagram stories. That is certainly gratifying in my opinion. When your work surpasses expectations and the competition, others will gladly speak out about your business. Occasionally I also have some clients plug in my info on their platforms during livestreams on Instagram and YouTube. New people are always discovering “Oh Yeah Beats”.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Thank you for that compliment! I firmly believe in the power of two and exercise this daily. I hope that it sparks the mind of the next person in a day. It is simply the “pay it forward” practice but times two. Either doing two great things for one stranger or one great thing for two strangers. We never know who will cross our paths and lives so it matters most to be kind to everyone. Humility goes the longer mile and helps motivate the next person who may only need a few more steps in their particular races. I want to continue motivating everyone to help out and step up with the power of two. You will feel better afterwards, even if you are having a bad day, trust me!

How can our readers follow you on social media?

I am always releasing new content on Instagram, @Ohyeahbeats

Its fun to find new ways to produce content of my next projects on instagram.

You can also find me on Twitter, @Ohyeahbeats

There is a lot of random music antidotes that I drop and I always engage with people on there. I will see you all soon!

This was very inspiring. Thank you so much for joining us!

Thank you from the heart! I really enjoyed contributing, inspiring, and being inspired!


Orville Wright Of Oh Yeah Beats On 5 Ways To Create a Wow! Customer Experience was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

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