Meet The Disruptors: Orville Wright Of OH YEAH BEATS On The Five Things You Need To Shake Up Your Industry
An Interview With Fotis Georgiadis
While it’s important to get to your goals with priority, rushing to the finish line will never make you the ultimate winner. You will only catch yourself on the mistakes and forget about the greatest objective of all which is the journey itself. Life is all about lessons and if we aren’t learning, we aren’t living and growing completely. I have made so many songs for others. One of those songs is attached to a huge public figure and I had my good friend listen to it before sending it off into space. I may have been eager to have her listen but the song needed work. The message was there but the quality regarding time and the delivery required additional work (especially if I would have other executives take a listen). Thankfully this friend told me what I needed to do for success and perfection if I took my time.
As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Orville “OH YEAH” Wright.
OH YEAH is an amazing musician and humanitarian who creates music for a variety of professionals & content creators. He is trailblazing with incredible Theme Songs that are bringing a completely new angle to numerous industries and how business is conducted. OH YEAH is also catching the attention of celebrities, public figures, and business executives so we are here to find out exactly how he is able to do this with so much passion.
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?
Indeed it is such an honor to join you all for this collaboration and I thank you! My backstory has everything to do with inclusion and advocacy for others. I love connecting with people on a mental, social, and musical wavelength. As a person who stood up to bullies for others, I found myself aligning with more people around me, no matter their race or gender. I have always had the desire to make not only myself happy but others as well and I found the perfect balance when I added music into the equation. Throughout my entire life, I have observed that it is easy to do these three things with the help using your core values. The three things are connecting with others through music, making others smile, and continuing to build people up. I discovered that I was always applying this method in life to achieve success but learning exactly how I should “Purpose” this method with my personal and business brand. Being heavily influenced by Musical Artists such as M.C. Hammer, Boyz II Men, Kriss Kross, Madonna, Beyoncé, and so many more, I knew that I wanted to use music as my number one guide to success for myself and others. Prior to being a music producer, I was a rapper and songwriter. I put the pen down to hone my skills as a music producer, creating and composing background music. Creating music for artists and content creators all across platforms, I gained the realization that industries are similar and we can all become connected in a community of all who want success and work hard for it. With this in mind, I began to go to work more than I ever have before. I stepped back into the recording booth to lay down vocals of my perspective to further build up others around me. Now I am truly doing what I was born to do.
Can you tell our readers what it is about the work you’re doing that’s disruptive?
Definitely! The disruptive wave that I am creating is with my “Theme Songs” or anthems for others. I know that we all remember theme songs originating with commercials and our favorite television shows that influenced us to recite them even when the programs didn’t air. I am successfully bringing this wave back but now it is here to highlight people and their empowering work to large communities. Often many individuals do all the footwork with little desire to receive the spotlight on themselves. The selfless acts often fuel me to truly learn about the individuals and speak loud on them in these songs. It is so disruptive for a few reasons. We are all elevating at the same time for each theme song. I am empowering collaborators and the respective communities for more opportunities. One example is by collaborating with amazing voice-over actors and allowing them to share the spotlight and some royalties from the songs with them being seen as “musical artists”. What occurs simultaneously is cross-pollenation for discovery of all parties in new industries. The songs are also disruptive because I am demonstrating a new practice of business conduct. There have not been any music producers or artists performing as selfless as the examples that I am setting. I have worked with so many artists and producers who think only of themselves in the equation instead of how all parties can succeed (including their customers and fans). The music industry majorly has the foundation of “dog-eat-dog” mentality. I am simply using every one of my skills and talents to correct that flaw in society. I am here to erase the hate in the system and I will continue to be disruptive for the success of everyone with Theme Songs and more!
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
The funniest mistake I have for you involves the first music video I did decades ago. This is when I was simply an artist and was listening to the film director. The budget for the video was low but we were still successful in completing all of our tasks. One scene I am in a local shopping mall and running up to EVERY single person I can asking them to listen to my music with my cheapest pair of closed-back headphones. The mistake was how I approached a majority. It was humbling but ironic because I believe it not only depicted my desire for success as an artist, but also made me look like a salesman or “hustler” that approaches you after you exit a store. This was humbling because I discovered in that moment what is consistently required to succeed along with the talent. Any individual striving for success needs to be able to always connect with each member of their audience. Some women I approached thought that I was trying to take them out on a date and a few thought I was trying to hypnotize them. It was a minor mix up but funny nonetheless. As I approached each person, I needed to think fast on the proper way they would receive being approached by a stranger… musician or not. I never forgot this lesson because now in my delivery of messages in music, it is important more than ever to reach their ears, hearts, minds, and souls. We have to always find the best ways to connect with others.
We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?
Oh my goodness, I am so thankful for so many icons that I consider to be my mentors and dear friends. Life indeed has been a mentor because the ups and downs in it have constructed and molded me to understand how and when I need to adjust. As I focus more, I am thankful for The Most High (spiritual) because everything that is for me is delivered right in my hands or close by with a little hard work of my own. Rose Rosen, C.S.A. is a huge TV and Film mogul who I have a healthy personal relationship with. She often shows me what it takes to bring my talents and skills up to the next level. Theme songs and anthems will be for, her for life! Bobby Del Rio (100 K) was one of the other moguls who told me to stick with the theme songs. He too knew that nobody else was bringing this to the world in the ways I am. Cheryl Bedford is definitely a mentor to me because daily she lays down the example of how to speak up and stand up despite any adversity present that tries to block our paths of success. Through her organizations of WOCU and The JTC List, along with her many interviews I was influenced heavily that I had a strong desire creating a theme song for her. I truly believe that anyone can be our mentors and demonstrate how we should or should not conduct ourselves. With that being said, THANK YOU to all of you who support me and challenge me to be greater than who you see me as the day prior.
In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?
Definitely disruptive (in my perspective) is what stops anyone in their tracks on how they were going to go about something regarding others. Disruptive is a great thing when the mission and message align with the core values of others. Let’s use “OH YEAH BEATS” as an example of good disruption. This business and brand revolve around the mission of bringing success to everyone involved. We are going to make certain that the positivity of someone (and their mission) is “spotlighted”. For those simply seeking a “voice” in musical form, what is going to be provided is branded music that makes the individual feel has been accurately orchestrated. This exceeds expectations that the music will be placed everywhere desired. Look at this in the perspective of the theme songs and discover that the songs are published everywhere for the world to hear that without the mission and message it would not normally be present. This isn’t self glorification but it is the demonstration of how positive disruption occurs. The desire for human connection has always been present, though it hasn’t always been exercised. I believe that music certainly remains disruptive, bringing to the forefront the true messages of others. It is always evolving due to the changes of society each era. It definitely withstood the test of time, remaining to be a necessity in all of our lives. The time that disruption is not as positive is when great division is created between us all. Take for instance the way certain record labels pretend to care about diversity and inclusion by signing certain brands and entities that misrepresent a particular race. Once the truth is revealed, imagine how artists and fans feel deeply dismissed discovering this. What takes place next is the expected artists and fans leaving. Competition rises and with a force behind them with possibility and enough power to dismantle that original label and business. The lesson that should be learned is that disruption by misleading (or not being fully aware of your investments) can be detrimental if not transparent and intentional to align with the matters of the public. Misrepresentation occurs quite often but more of those faults are coming to the light thanks to the unification of our core values to include those who bring true value from completely different worlds.
Can you share five of the best words of advice you’ve gotten along your journey? Please give a story or example for each.
The best advice that I have received on my journey involve taking your time (patience). While it’s important to get to your goals with priority, rushing to the finish line will never make you the ultimate winner. You will only catch yourself on the mistakes and forget about the greatest objective of all which is the journey itself. Life is all about lessons and if we aren’t learning, we aren’t living and growing completely. I have made so many songs for others. One of those songs is attached to a huge public figure and I had my good friend listen to it before sending it off into space. I may have been eager to have her listen but the song needed work. The message was there but the quality regarding time and the delivery required additional work (especially if I would have other executives take a listen). Thankfully this friend told me what I needed to do for success and perfection if I took my time. I took those notes and applied each one to the project and then, viola! The final project is now perfect for pitching and delivering. I apply this to all of my theme songs for sure because I know the effect that I want the songs to have on the listeners.
You should use all of your skills and talents to succeed and exceed expectations. I have witnessed a lot of people that use their skills to get to the lower tier of their goals but not work as hard to rise above and stand out. For myself, I believe that in order for my contributions to make others shine and rise, I have to give it my everything and then some! For every theme song, I focus hard on the individual and ideal audiences to display the highest form of elevation that I desire them to receive. To simply put out the bare minimum is hardly going to gain the attention of anyone.
Your core values should be identified in order to relate with your audience (old and new). It feels amazing to know that there are a lot of others out there in the world who share the same beliefs as me when it comes to the desire for everyone to win. What I am ecstatic about is being able to identify that and witness the alignment with more like me.
The determination is also key in anyone’s success. They need to have a burning desire to succeed. I also have the desire for others to win just like me, which is I often mention others for their opportunities.
Some other great advice I have is making sure to have a good product and to deliver to the public ready to grab the attention from as many as you can. I chose to use Theme Songs as my ideal model that would highlight the missions and values. It’s most important on my journey to make sure that the world knows about this model.
I have also been taught about my accessibility and exactly how it should be limited when it comes to everyone. Many can hopefully by now understand how giving I am of my time and talents. In fact, I stated in the last interview exactly what I am touching on right now. Learning to limit and balance my availability to others took time to master but with the help of two celebrities on a past project, I became able to realize what I need to do moving forward with everyone (even outside of the music realm). I worked on two projects at the same time and both groups had me going between several means of communication. To complicate matters more, the times of the day or night that members wanted to communicate were not realistic or even reasonable. Near the end of the projects, I vocalized how mentally exhausted I was as a result of the conversations and the timeframes. They were not fair to myself nor was it fair for my family. I learned from that point on that it is our responsibility to set boundaries and limits that we accept when dealing with others.
Earlier in this interview I spoke on the first music video that I did. In that moment I learned about truly connecting to each individual in an audience. It is important to always remember how to connect with the human in every one of the others around. I practice this daily in my services and hope to continue influencing the others that observe me doing this for the greater picture of everyone’s success. I couldn’t create a theme song without being able to connect with the soul of someone first. Now, we are creating the greatest ever for everyone.
The advice again is to take your time, use your skills and talents to rise, identify your core values that match others, connect with others, have a strong determination, and limit your access with boundaries.
We are sure you aren’t done. How are you going to shake things up next?
I plan on continuing the disruption by going to news stations, where there can perhaps be room for more collaborating. I want to continue building up the voices of others with this music so that may be another good place to start. Time will tell but I am certain that my talents will be the vehicles I use to cause giant ripple effects in the waters of the public eye.
Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?
There is a podcast called the Heart of Show Business with Alexia Melocchi. Alexia is a proud Italian Hollywood Producer who interviews all experts in numerous fields but gets in tune with their hearts behind the business. She connects on a deeper level and reveals the human soul of each interviewee. I hear such passion in her voice and learned about some of her most intimate stories that inspired me to create a theme song for her too. I admire her for her work of inclusion and making sure that everyone can tell their stories on what drives them. It was such an honor to create her theme song “Heart Felt” with Giovanna Inverso. I have love for the both of them. Once again, we are able to connect with more souls and build up success for all parties.
Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
My favorite life lesson quote is “You Reap what you sow”. I heard this first from my English teacher. I later read it in the Bible too. I was a slacker in middle school and that teacher was not going to stand by, watching me fall behind. Instead, she would tell me often that I needed to invest in myself with that saying. I indeed saw little return on my little efforts or investments in my education with lower grades. I had to work twice as hard to catch up and then succeed. Most times certainly, I was told that I would reap what I sow. I then began seeing much better grades and was empowered. It resonates with me even today so much that I felt the need and desire to add this in a line on my upcoming song release entitled “Real Results”. I will never forget that you truly “Reap what you Sow”.
You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I am so appreciative of that compliment. There are a lot of movements taking place right now for humanity. My current mission particularly with these theme songs is just helping magnify the voices and presence of others. With the success of the audience that they are capturing, I know that this is moving and inspiring more to find ways of collaborating and building up others too. I want to just reiterate that real success comes with building up those around you.
How can our readers follow you online?
Readers can follow me by searching for “OH YEAH BEATS” across all platforms Instagram, Twitter, Facebook, YouTube, and definitely look for my music under “OH YEAH” and “OH YEAH BEATS”. For those that find me through this article, comment with the headphone emoji and a heart because I want to connect with you all through the two.
This was very inspiring. Thank you so much for joining us!
Thank you for this incredible opportunity in helping my voice! I wish you all the absolute best!
Meet The Disruptors: Orville Wright Of OH YEAH BEATS On The Five Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.