Dr Nika White On How Diversity Can Increase a Company’s Bottom Line

An Interview With Fotis Georgiadis

Recruitment and retention are key to helping a company’s bottom line. Companies spend thousands of dollars on continuous hiring and training. If organizations can create an environment where people want to work because they can bring their true, authentic selves then they’re saving money in the long run.

As a part of our series about “How Diversity Can Increase a Company’s Bottom Line”, I had the pleasure of interviewing Nika White.

Dr. Nika White is a national authority and fearless advocate for diversity, equity, and inclusion. She is an award-winning management and leadership consultant, keynote speaker, published author, and executive practitioner for DEI efforts across business, government, non-profit, and education. She has presented over 200 keynote speeches and presentations across the country on issues such as team engagement, organizational leadership, strategic diversity, a lens of equity, and intentional inclusion. Dr. White’s talks bring a mixture of expertise, passion, vision, and authentic style to create holistic takeaways for audiences. With over 20 years of leadership, Dr. White helps organizations break barriers and integrate DEI into their business frameworks. Her work has led to designation by Forbes as a Top10 D&I Trailblazer.

The heart of Dr. White’s work addresses the ability to create transformative environments with intentionality around inclusion. She helps create professional spaces where people can collaborate through a lens of compassion, empathy, and understanding. Dr. White is the author of two books: “The Intentional Inclusionist®” and “Next Level Inclusionist: Transforming Your Work and Yourself for Diversity, Equity and Inclusion Success.” A third book published by Forbes Books is scheduled to release in September of 2022, titled, “Inclusion Uncomplicated: A Transformative Guide to Simplify DEI.”

Colleagues and clients often call Dr. White the “inequity disruptor” — and she’s known for treating DEI not as just a job responsibility, but a vital leadership function.

Thank you so much for doing this with us! Before we dive into the main part of our interview, our readers would love to “get to know you” a bit more. Can you share a bit of your “backstory” with us?

“Leave no one behind” is more than just a phrase or affirmation I often reflect on. This organizing principle drives every aspect of my leadership in the Diversity, Equity, and Inclusion (DEI) field and is embedded in the ways I show up personally and professionally to do this critical work.

As an award-winning leadership consultant, entrepreneur, Black woman, and devoted mother of a neurodivergent son and a strong activist daughter, DEI is much more than a career choice. On the one hand, it is my lived experience as a multi-generational minority within a dominant culture that systematically disadvantages people like me. On the other, it is within that same dominant system I became an educated, global expert because of college-focused parents and a commitment to generational wealth.

This unique perspective enables me to understand conditions within both dominant and nondominant cultures. I’ve inhabited both all of my life and can now tease out parts of the systems and entrenched beliefs that get us all knotted up, frayed, and disoriented inside and out. It is the act of fully unraveling the yarn — straightening and pulling taut the raw fibers that bind humanity in belongingness — that we remember we are intertwined. Interdependent. Only then, can we begin the true work of weaving a more equitable future.

Can you share the funniest or most interesting story that happened to you since you started your career? Can you tell us the lesson or take away you took out of that story?

I grew up in South Carolina and spent most of my adult life in Greenville — a town historically known for its discrimination and the last county in the United States to officially recognize MLK Day as a holiday. At a time of intense division and adversity, I and a group of change makers founded the MLK Dream Weekend, where Martin Luther King Jr’s daughter, Dr. Bernice King was the keynote speaker for the inaugural year. To think that she could have been anywhere given a keynote to honor her father’s legacy and that she chose Greenville was a defining moment for me that has inspired my career trajectory. Her message that night was the last shall be first. And, sure enough, 10 years later Greenville became known for being one of the largest and most meaningful MLK celebrations across the U.S.

The lesson for me behind this story is that a transformation can occur if you are willing to let it.

Can you please give us your favorite “Life Lesson Quote”? Can you tell us a story about how that was relevant in your own life?

“Don’t tell me the sky’s the limit when there are footprints on the moon.”

― Paul Brandt

This quote reminds me of the fact that people want to be seen, heard, and valued, and part of feeling this strong sense of belonging and acceptance is having people believe in your potential and support you in creating full opportunities for success. We can’t limit one’s potential by not showing them all the possibilities.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

Way too many to name but in short, women of color who dare to dream big and believe they can achieve inspire me and motivate me. I dedicate this interview to them.

What do you think makes your company stand out? Can you share a story?

There are so many factors that set us apart from other consulting agencies. To start, I would like to share our core values, which help set us apart and describe the essence of who we are as a full service DEI boutique consultancy. Collaboration, curiosity, change as a constant, continuous improvement and constructive candor keep us agile and able to construct individualized solutions for our clients. At NWC we seek to understand before we solve. We anticipate, expect, and embrace change as a gateway to growth for our clients. Through our Deep Dive Assessment, survey, learning & development sessions, focus groups and 1×1 interviews we learn about the intricacies of our clients. We believe in getting to the crux of the matter and solving for issues at the root cause. NWC sees all data as opportunity; new information generates new possibilities and the beginning of an eye-opening Diversity, Equity, Inclusion and Belonging journey. We also speak our truths in caring, courageous, and constructive ways. This ensures that our clients can fully realize their DEIB potential.

Are you working on any new or exciting projects now? How do you think that might help people?

Yes, book number three, Inclusion Uncomplicated: A Transformative Guide to Simplify DEI in partnership with Forbes Books scheduled to release fall of 2022. DEI is complicated, but it doesn’t have to feel that way. My primary reason for writing this book, Inclusion Uncomplicated, is to demystify DEI concepts so that leaders, champions, and change-makers like you can own practical, actionable tools to make a real difference, right now.

The heart of my work is to help create transformative environments with intentionality around inclusion. This book will teach you how to do that, personally and professionally.

How have you used your success to bring goodness to the world?

I’ve used my success to establish a nonprofit centering Christ, Commerce and Community with a mission to equip and empower disadvantaged communities across the globe. The Carlo and Nika White Foundation is fueled by the idea that these three foundational beliefs are the answer to building a brighter future for all. Dreams for better communities remain dreams if people aren’t taught to create economic empowerment for themselves and others, and act on what they know. Furthermore, small business is the economic engine to any community. Small business sparks innovation and provides opportunities to the residents of the community where it is located. Therefore, CNWF believes the secret to building stronger communities is to invest and build stronger small businesses.

Ok. Thank you for that. Let’s now jump to the main part of our interview. This may be obvious to you, but it is not intuitive to many people. Can you articulate to our readers five ways that increased diversity can help a company’s bottom line. (Please share a story or example for each.)

Recruitment and retention are key to helping a company’s bottom line. Companies spend thousands of dollars on continuous hiring and training. If organizations can create an environment where people want to work because they can bring their true, authentic selves then they’re saving money in the long run. Diverse people equal diverse ideas and solutions. Companies will begin to see greater innovation, creativity, and problem-solving ability from their diverse employees. In a homogeneous environment, group think may begin to surface which can crush originality. Companies may not find that million-dollar idea when employees are just meeting the status quo. When companies reflect the community, their clients will respond. Organizations can then attract a larger and wider client base. This opens up an organization to new business opportunities. And DEIB can serve as risk management by forming an environment where people feel safe to disclose troubling practices. A level of transparency forms within your company.

What advice would you give to other business leaders to help their employees to thrive?

Eliminate process bias and focus on equity. Biases aren’t solely in people; they’re also in processes and systems. Solving for DEI requires looking at systems, procedures, policies, and culture. Many different business processes — such as how you onboard employees, how you secure suppliers, how you recruit, or how you market — can be operated through the lens of DEI. Take time to audit your processes and see where you may fall short in respect to DEI. Institutional discrimination and systematic lack of inclusion are big players in the conversation on DEI. Although individuals may hold biases, they’re ultimately reinforced by processes and systems that are inherently exclusive.

What advice would you give to other business leaders about how to manage a large team?

Over-communicate with empathy and compassion — there’s no denying that empathy and compassion are both vital. Any time we find ourselves in a period where there’s so much uncertainty, we need to over-communicate. We must ensure that leaders and messengers on behalf of the company are thoughtful and considerate. There’s value in those leaders demonstrating vulnerability and sharing how they’re navigating and being impacted by complex social issues. This allows others to know that they’re not alone, and that moments of uncertainty abound. You must ensure you have a voice of authenticity, transparency, and truth. Authentic updates will be helpful and comforting in these times of uncertainty. Organizational leaders should think through and ask these questions:

Which different groups will be impacted by this decision and how?

Is there a way to create more equitable divisions of the impact?

Am I communicating any changes or shifts in an empathic and inclusive way?

Bottom line, keep asking strategic DEI questions at every point, and encourage other leaders to do the same.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

Michelle Obama — she’s among the many Black women who consistently display excellence at a high level both professionally and personally. Her grace, intelligence and beauty always amaze me. She’s used her position to create programs that can transform communities for the better. She’s trail blazed a path that women of color can emulate and find guidance. She is an inspiration.

How can our readers further follow your work online?

Your readers can visit my website at nikawhite.com where they can discover a wealth of knowledge through my books, blog, podcast, white pages, publications and podcast called “Intentional Conversations.” Readers can also connect with me on LinkedIn, Twitter, and Instagram.

Thank you for these excellent insights. We wish you continued success in your great work.


Dr Nika White On How Diversity Can Increase a Company’s Bottom Line was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Doris Dike Of Dike Law Group On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

You have to be okay with failing. I think that failure is scary in life, and in general. I think we are so used to thinking that success means that you haven’t failed. In reality failure means you tried. Now, how am I going to learn from that failure.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Doris Dike.

Doris Dike, Esq is CEO of Dike Law Group located in Frisco, Texas. She is a native of Illinois and received her undergraduate degree from University of Illinois. After completing her undergrad, she went to Washington and Lee, School of Law. Aside from being a full-time healthcare attorney, she is a wonderful mother of 4! Mrs. Doris is an experienced healthcare attorney and covers things such as regulatory compliance, contracts, health care operations, and Health Insurance Portability and Accountability Act (HIPAA) oversight. She also started and owns a healthcare business with her physician spouse. She has been a compliance officer, a chief legal officer of a hospital, regional firm attorney, and has her first degree in health administration. In her free time, she enjoys scrolling through Instagram, laughing at funny memes and the most important, spending time with her kids.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I love the idea of entrepreneurship, even as a kid. When I was younger, I would sell candy to neighbors and family friends. I was good at what I was doing, and I can see myself doing this somehow in the future. As I grew a little older, I helped my mom start her own cleaning business. I believe as a child, even though I did not realize it at the time, entrepreneurship is something I have always had a passion for.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite quote would be Learn from your failures.” Don’t sit on an idea, just do it. Learn from your failures, so that you can improve on whatever it is you want to do. If you have an idea and believe in yourself, you can do it.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Think and Grow Rich, and Rich Dad Poor Dad. In 2013/2014, I was stuck in a financial situation, applying to multiple jobs, most of them were dead ends. During this time, I read those books and it inspired me to rely on myself. For me, I looked at it as what can I read and how can I apply this to become better.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

The biggest challenge is to just start. So many people have good ideas and that is it, just an idea. Previously, I was General Counsel at a hospital, and during that time, I wanted to start my own law firm. I kept thinking I need to do this; I need to do that. I used to think, If I could just get one or two clients, I could start my own business. I have this business plan, but does it work? If not, how am I going to keep perfecting the process until I have a successful business. If one idea does not work, I need to re-strategize and fix it immediately. I have worked at different firms and organizations, and they do not have it all figured out. The only thing that sets me apart from them, at the time, was not starting my own business.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

If someone has an idea and someone tries to dismiss it by saying someone else must have thought of it before…it does not matter. Your idea being created suggests that there is a need for your business. Think about chocolate, how many different companies make chocolate? All these companies can be making the same product but there are different components to make that end product. You want the product to be uniquely yours.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why?

  1. You don’t need a lot of money to start a business. I always thought I had to save X amount of money before starting my business, but I was wrong. You have the idea, just start.
  2. You can’t do everything by yourself. I have so many different ideas on how to grow my business, but I can only do so much. It is very overwhelming. For instance, I was dropping off my daughter for school in the morning and a client called me in the car. I thought to myself, I need to answer this call. There was a lot going on in the background, so I feel like I could have paid a company to take this call for me and get information so I can come back to the client with all the information.
  3. Importance of having referrals. Making sure I develop relationships with other people. I am now learning through reading and just being in business how important it is. So now I have joined networking groups and have done online networking. Its easy to do paid ads and such but having a referral and building a relationship is important. I wish I spent more time building relationships with other people.
  4. You have to be okay with failing. I think that failure is scary in life, and in general. I think we are so used to thinking that success means that you haven’t failed. In reality failure means you tried. Now, how am I going to learn from that failure.
  5. You have to be comfortable with trying different approaches with the same end result. If you fail at one approach, try another one. If that does not work, try one that will work. You have to be willing to track what you are doing and see what is working and what is not working. You need to be willing to pivot your approach.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

Get a patent lawyer to help with this process. I believe, especially with a patent, you do need the expertise from a patent lawyer to follow that process appropriately. Patents are based on a particular good being different in the market. The patent processor will then assess something based on the science behind it to protect it. I don’t think someone would be successful just trying to wing it. Unless they know the math and science behind it that makes it different from others in the market.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

As a lawyer, the first thing I would suggest is coming up with a strong business name. Trademark that name immediately. People come up with a lot of ideas, but their name is already used, or it is used in a way that is similar to the business they are trying to do. This can cause confusion in the marketplace. Even myself, I had a concept I was trying to do, and for whatever reason I put this in a trademark search and the name I was trying to use already had something in the system. You do that so you don’t get sued and you will get sued. This was not for my law firm, this was for something else, but I had to think of another name to use. Have contracts in place to have to have your business, if you are utilizing vendors make sure you have vendor agreements, and/or having someone to look at these so you don’t get screwed over. Also utilizing the right experts. Let’s say you want to start a healthcare business I would suggest talking with a healthcare lawyer. If you are starting a fashion business, you might want to go to someone that has expertise in merchandising so they can guide you. Every consultant can’t do everything, even if they told you they can, they don’t think of things that you would need because they don’t specialize in what you are doing. So, if you are trying to make a product and you needed it patent or something, you would need a patent lawyer who has experience with dealing with those things.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I would strike out on my own first. Before you pay for something, I would say try it out on your own first because things costs. From there you can see where you are having trouble, and then go talk to a consultant and say I have tried doing this, this, and this, can you help me with this specific thing?

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I think it depends on the type of business you are trying to do. I am a bootstrap 1000%. Bootstrap all day until you need the capital. When you go to a venture capitalist or bank, they want to see the revenue of what your business produced before they give you the money. Otherwise, it would be taking out a loan, or taking out money on your house. Those are things I would NEVER suggest anyone doing when starting a business, because you don’t want your business to fail and then you are out X amount of dollars.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

I believe I have used my success by helping people establishing companies that they would like to establish. Sometimes I feel like they have an idea, but they don’t do it because they have a lot of roadblocks, especially in the healthcare space which is heavily regulated. I think that what I have done whether in my firm or other places that have worked, is that I have helped my clients overcome the regulatory roadblocks to allow them to start or continue running their business successfully. I think that helping someone achieve their dream, helping someone become successful in what they are trying to do, is how I can help make the world be a better place. Were making you do something that you didn’t think was possible and giving them hope for the future.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

The only movement I want to inspire is that people have the courage to try things. I think people are so locked into their job, they feel like oh my gosh, I don’t have this job or that job, I can’t eat. I want to inspire people to step out on faith, I have this idea, and I am going to just leap and do it. I feel like that is what leads to financial prosperity and financial success. You can’t leave a job for your kids or leave a job for your grandkids. You can leave the money you have received from that job behind, but even that is a smaller amount. What you can do is leave the legacy, business, or brand, that you created for your family, and I think that is what is important.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Sara Blakely. She started a billion-dollar brand with $5,000. She, like many entrepreneurs, probably was told no a million times, and she was just able to make her business work. She is tenacious and persistent. I know that she mentioned that she tried to go to law school and she decided she was not going to go after failing the LSAT three times. I think that her courage and tenaciousness inspire a lot of women who are scared to move on past failure. I would love to pick her brain and figure out how she rose from that. I think her dad is a lawyer and seeing him she wanted that same success too. She said screw it, I am going to do something else, and she did it and killed it.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Thank you! These were terrific questions!


Making Something From Nothing: Doris Dike Of Dike Law Group On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Meet The Disruptors: Gilles Bertaux Of Livestorm On The Five Things You Need To Shake Up Your…

Meet The Disruptors: Gilles Bertaux Of Livestorm On The Five Things You Need To Shake Up Your Industry

An Interview With Fotis Georgiadis

Spend time to find 2–3 key features, build it well, and then iterate.

As a Global Thought Leader in HealthWear™, Gilles Bertaux, CEO and co-founder of Livestorm.

Gilles Bertaux is co-founder and CEO of Livestorm, the first video engagement platform to manage meetings, webinars, and virtual events from start to finish. As a first-time entrepreneur, Gilles co-founded Livestorm in 2016 along with Robin Lambert, Tom Forlini, and Vincent Garreau. In 2020, Gilles raised $30M in series B to accelerate Livestorm’s presence in Europe and the US and scale its go-to-market strategies towards mid-market and Enterprise. Now 5,000+ companies trust Livestorm to organize their meetings, webinars, or online events. Livestorm has been recognized by G2 as a Leader 2021 in the categories “webinar” and “web conferencing”.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

The concept of Livestorm came to me in a relatively unconventional way. After completing a diverse array of tech internships, I quickly noticed a gap within the market. Not only did I leave my internships wanting more, but specifically wanting software that could not only stream live video — but manage and simplify the tasks around it. I was looking for an end-to-end management platform that would broach customer needs and questions all in one place. With this in mind my friends (turned co-founders), Robin Lambert, Tom Forlini, and Vincent Garreau, and I got together to brainstorm for a final-year school project. This school project resulted in us building a proof of concept in three months that would be Livestorm. After our proof of concept was well received, we decided to pursue the adventure further.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

Following the pandemic, we saw a dramatic increase in video conference software usage and investment. Software that previously existed incurred dramatic increases in usage, membership, and profit. As a small company attempting to penetrate the market at such a sensitive time — we were oftentimes overlooked. While we knew we were offering a new kind of conferencing software to the market — one that would provide customers with end-to-end management — we knew we had to disturb the marketplace to inform video conferencing customers about what they were missing out on. Disturbing the marketplace was imperative for our success. By moving into space with an improved video conferencing software, including tools, features, and metrics unlike what traditional Zoom, Microsoft, and Skype could offer — we disrupted customers’ preconceived notions of what a good video conference software was and presented an alternative solution.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

During the official launch webinar of Livestorm, and after months of beta testing, we decided to invite one of our most prestigious prospects on stage to ask live questions. When they accepted the notification to go on stage, a big error occurred resulting in another participant being shown on stage. In this case, it was my CTO, whose first words were “I think something’s wrong”. We laugh about it now but it was super shameful at the time. This is when we decided to drop the tech student attitude and start being professionals, with actual testing processes.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

  • Stan Massueras, VP of sales at Intercom. He played a huge part in clearly shaping my thinking of a sales team’s architecture and processes.

My main takeaways were:

a) Their approach of full stack teams per region from lead gen to account management and

b) How CSM and Account Manager split the work between Product Education and Revenue Expansion.

  • Guillaume Cabane (former VP growth Segment) and Elena Verna (former. SVP growth SurveyMonkey) shaped how we think about:

a) Growth ideation process

b) Product-led growth metrics to follow. Guillaume gave us the framework to produce educated ideas to experiment with and tie to actual KPIs. Elena gave us the step back to better articulate our metrics between north stars, team metrics, and product aha moments and how one feeds the others.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

When associating the word disruptive as a negative adjective, it can be synonymous with the concept of destructive creation. When big economical paradigms change, it often interrupts the status quo, and whether we like it or not, this might negatively impact some people. As an example, we can use uber. Before Uber the gig economy was embryonary, now everything is Uber for X. Putting aside whether we agree or not with this vision, it did interrupt the traditional notion of how people were paid and/or employed. The question is more “How do we adapt?” and “How do we limit collateral damage?”. For everything under that, the effects are similar but at a smaller scale: companies disappear, others thrive, and some are founded thanks to them.

Can you share five of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Spend time to find 2–3 key features, build it well, and then iterate.

Prior to this, I actually received the following advice: “Ship as fast as possible”. There is a misconception about “shipping fast”. It does not mean shipping clunky products and debugging in production, it means “spend time to find those 2–3 key features, build it well, and then iterate”. In the early days, there were many examples of things we released without properly testing and researching, we wasted time at a moment where time was our most valuable asset. Today, we take our time on the issues that matter most, emphasizing quality over quantity.

We are sure you aren’t done. How are you going to shake things up next?

For the next 12 months, Livestorm will focus on innovating while consolidating our enterprise offering.

We will continue working on our vision of building a modular, highly customizable, and collaborative video platform. While every customer use case is unique (brand, content, format, connectors, ways to engage, etc), we need extreme customization across the board (before, during, and after a video session). Meanwhile, we want to focus on encouraging our customers to utilize Livestorm workspaces. This requires user management, permissions, review workflows, shared calendars, etc. We hope to continue bringing the collaboration space into video conferencing.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking?

In high school, I was assigned to reading How to think like a Roman Emporer: The Stoic Philosophy of Marcus Aurelius Stoics for homework. As a young man and bored teenager, I did not realize the impact the reading would then have on me. But, interestingly enough, the main messages stuck with me over the years. It encouraged me to try to focus on what’s in reach, what I can act on, and let the rest just be. Given how many responsibilities and anxieties professionals deal with, I guess it’s not bad advice.

Can you share a story with us? Can you explain why it was so resonant with you?

In the software industry, the more technological the product the more distant you become from the actual world and end usage. In 2020 when covid hit and we had downtime and found ourselves on the phone with someone currently working in the medical industry. The woman was sobbing because we were not able to help her medical team communicate and coordinate. In the midst of the pandemic, it was tough, I felt a mix of shame and powerlessness. But, it brings you back to the essential: there are always people with problems behind their keyboard using your product. Software is tangible.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Ironically as an entrepreneur, I consider myself a cautious person. I often say that When there’s a doubt, there’s no doubt. It applies to a lot of things like hiring or fundraising. At the end of the day, you may take fewer risks but make mostly good decisions. This is probably less relevant when you begin, but the more you grow, the more people count on you, and then the more relevant this advice becomes.

One final thing that I often say is that It’s not a sprint nor a marathon, it’s something in between. I believe this should drive how we do things: work smarter and don’t burn out. Work so that you can build incrementally and progressively.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Before even considering creating a new movement, I believe that the main power lies in everyone’s hands every 4–5 years (depending on where you live). Think big rocks: free healthcare, education for all, etc. The best people to talk to get elected every once in a while. I would start there.

This was very inspiring. Thank you so much for joining us!


Meet The Disruptors: Gilles Bertaux Of Livestorm On The Five Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.