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Brand Makeovers: Antonia Hock Of The Ritz-Carlton Leadership Center On The 5 Things You Should Do…

Brand Makeovers: Antonia Hock Of The Ritz-Carlton Leadership Center On The 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image An Interview With Fotis Georgiadis Be Specific and Disciplined about your Identity: Consumers want to connect with brands that have a specific identity that speaks directly to them. As a brand you cannot be generic, appeal to all, and be successful. Take a stand and have a focused, disciplined identity that appeals to the specific demographics you target. Peloton has done an exceptional job of focusing on consumers that are passionate about fitness, but crave a connected, yet private, community experience. They have built a platform that supports and engages this specific demographic, and their reward has been huge year over year growth and an enviable social media following of passionate consumers. As part
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Agile Businesses: David Williams Of Quali On How Businesses Pivot and Stay Relevant In The Face Of…

Agile Businesses: David Williams Of Quali On How Businesses Pivot and Stay Relevant In The Face Of Disruptive Technologies An Interview With Fotis Georgiadis Disruption is not just technology. Business models (SaaS/Consumption) and, now pandemics, have proven to be far more disruptive. While most technology disruptions take time to make a real impact — pandemics do not. Prepare for disruption on multiple levels, people, process, business, and technology. As part of my series about the “How Businesses Pivot and Stay Relevant in The Face of Disruptive Technologies”, I had the pleasure of interviewing David Williams. David Williams is the Vice President of Product Strategy and Product Marketing at Quali, a leading provider of Environments-as-a-Service infrastructure automation solutions. Thank you so much for joining us in this interview series. Our readers would love to “get to know you” a bit
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Making Something From Nothing: Samantha Harding On How To Go From Idea To Launch

An Interview With Fotis Georgiadis Learn from the best, In my time in London I stepped down and started from zero going to work for brands that I looked up to, from luxury Hermes to mainstream Urban outfitters, I was always hungry to learn more and how they where doing it ans what made them stand out. As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Samantha Harding. Samantha Harding is a Brazilian, english fashion designer born in Dubai and raised in Abu Dhabi and Brazil, now living in London. 10 years ago she started her brand Sahar swimwear, now known as Sahar by Samantha Harding. It’s an exclusive slow fashion brand with beautiful high quality luxury resort wear designs. Everything is produced locally in the communities of Rio de janeiro. Thank
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