Branding and Image Consultant
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Denise Blasevick of The S3 Agency Brandstanding: One way to re-energize a brand is to make it stand for something more — to be part of a bigger, more meaningful picture. To figure out what your brand can authentically stand for in a way …
Access to better talent: Our focus on diversity has allowed us to hire incredible people at Threads, as they were referred by others from under-represented backgrounds. When you have a reputation for creating a safe environment for all individuals, you’re able to access double the recruiting pool and you can hire more, ship more and …
An Interview With Fotis Georgiadis Brands with influence, take a stance. They don’t add to the noise; they create buzz because they have opinions that shape the industry and consistently add value for consumers. This is especially true if your product or service lacks a sense of urgency, give people another reason to jump on …
GRIT is an overall mentality. Life is a mental game! If you don’t ever quit you don’t ever lose. There are people who have nothing but are happy, the only way to do that is “Grit” or by being mentally strong. As a part of my series about “Grit: The Most Overlooked Ingredient of Success” I …
Know your story and make it relatable. It would be best if people cared about your rebrand…so make them pay attention. Hopefully it’s a story that resonates! For us, we expanded into new destinations based on the demand from our customers. So instead of having different websites and brands for separate destinations, we decided that …
Elite Daily Co-founder Gerard Adams: “Here Are 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” Become an in-house Media Agency. Nowadays we don’t want to just see your ads on facebook or commercials during the superbowl — we want to see a brand have it’s own personality online. Create a consistent content marketing …
Rising Through Resilience: “Always have a growth mindset” with Lori Kennedy of The Wellness Business Hub Always have a growth mindset. If every experience is created for you, not to you, then how can you use that experience for growth. In this interview series, we are exploring the subject of resilience among successful business leaders. Resilience is …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Fabian Geyrhalter of FINIEN “To [TARGET AUDIENCE] our product is the [CATEGORY] that provides [FUNCTIONAL, SYMBOLIC OR EXPERIENTIAL BENEFITS] because [REASONS TO BELIEVE].” It is that answer to the question ‘why,’ the ‘reason to believe,’ that can be the simple most important …
Rising Through Resilience: “They told me it was was impossible, but I did it anyway”, with Jarred Kessler of EasyKnock Grit is resilience. It’s extremely important to move forward when it seems like the world is telling you not to. This causes some people to stand out from the rest, and it clearly shows through …
Gather customer and employee feedback. There is no reason to rebrand if there is no reason to rebrand! Find out what customers think of the company, why they buy from you, what problem you solve for them, what value/benefits they receive, what they wish was better, why did they choose you over a competitor? How …
Lauren Solomon: “Here are 5 strategies that a company can do to upgrade and re-energize their brand and image” Go within before going outside. This means to go to your employees for feedback, to really hear from them what’s working and not working. Based on that feedback you will know if you need to stick where …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Sara McCord of of Sara McCord Communications Take the time to work through a brand discovery process. Don’t simply assume everyone knows what you’re targeting: If you’re doing a rebrand, it’s because there’s a consensus that what you currently have can …
As part of our series about “Brand Makeovers” I had the pleasure to interview AJ Adams. AJ Adams is a digital brand strategist and the founder of D6Media. He went from broke janitor to highly paid personal brand strategist and consultant to multi-millionaire entrepreneurs, celebrities, and $100M brands. AJ is proof of the power of creating …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Patrick Ward of Rootstrap Deliberate, Delightful Design. Don’t neglect the power of sleek, beautiful design. Design is one of those unconscious elements that if you apply best practices you can elevate your brand to appeal to a contemporary audience. Failing to …
Dig Deep to Identity Your Brand Persona- Too many executives are afraid of projecting their brand DNA for fear of offending others. However, successful brands carve out a niche and project it proudly knowing full well that some customers will dislike them, but that they will also earn raving fans. Death Wish Coffee, for example, …
The Future is Now: “How 5G technology will impact and change our lives”, with Ericsson’s Peter Linder Peter Linder is Ericsson’s 5G Evangelist, responsible for 5G Customer Engagement Marketing in North America, and has been with the company for 26 years. As a top 100 global influencer on 5G, Peter’s expertise is in fixed and mobile …
“5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” with Matt Seltzer of S2 Research A company would want to rebrand when they realize their values don’t align the values of their customers. When we’re talking about building a great brand, we’re really talking about creating an experience that fits with what …
…I also believe it’s a good time to rebrand if you as an entrepreneur don’t feel excited about the work that you are doing. This means that you need to look into understanding what is missing and what you can improve in your confidence around your business. As part of our series about “Brand Makeovers” …
Rising Through Resilience: “Being able to truly know your strengths and opportunities is a game changer!” with Melissa Chordock, President of AKT Self-Awareness. Being able to truly know your strengths and opportunities is a game changer! It is important when building a team and especially in a business when you are interacting with others regularly to …
“5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With Alexander Porter of Search It Local Look within. This is a branding mistake I’ve seen countless companies make. They think upgrading their mission statement, or tone of voice, or content schedule will change their brand. But an apple is rotten at its …
Loneliness is literally impacting our lifespan and reducing our happiness. And I believe that, if we aren’t careful, the next generation is going to inherit the way of life we are creating that is fostering loneliness. And, as I mentioned, I believe that loneliness is driving a lack of understanding, empathy and openness to new …
The Future of Retail Over The Next Five Years: “Delivery on your terms” With Anees Haidri of Zebra Technologies Delivery on your terms. Retailers will continue to push the envelope on how to get the customer their product exactly how and when they want it (including returns). Most retailers already support the ability to buy …
Big Ideas That Might Change The World: “An App that connects you to your future and past classmates” with Dwight and Angelique Morrison of PS Remember We feel a tremendous sense of responsibility in helping people to remain connected and hope to play a part in reducing teen suicide and rates of depression among our youths …
The Future of Retail: “A massive growth opportunity I see in the retail industry is the ability to provide consumers with deeper information about a product in engaging ways”, with David Fisch of Shopkick Information: Another massive growth opportunity I see in the retail industry is the ability to provide consumers with deeper information about a …
Resilience is like skiing: It’s easier learned young, when you can just go…without the prohibitive fear of getting hurt; when you can fall, and fall, and fall, and fall again, and pick yourself up and scale and descend the mountain anew. Resilience is about accepting failure as part of any learning curve. It was my parents …
Brand Makeovers: “5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With May Habib CEO of Qordoba You need to rebrand when the story that’s being told about you doesn’t fit who you are or the aspirations of who you want to be. Those aspirations have to become real very quickly or …
Rising Through Resilience: “They told me it was impossible but I did it anyway” with Matthew Gonnering of Widen Resilience is the ability to work through adversity to accomplish a goal. Resilient people are hopeful. When bad things happen, resilient people contain the bad to just-that-moment. They also view bad things as only temporary. They can …
The Future of Retail Over The Next Five Years: “Delivery on your terms” With Anees Hairdri of Zebra Technologies Delivery on your terms. Retailers will continue to push the envelope on how to get the customer their product exactly how and when they want it (including returns). Most retailers already support the ability to buy …
Dreamers: “They told me It was impossible and I did it anyway” with Deborah Brenner of Women of the Vine & Spirits Practice Gratitude: I count my blessings every morning and state what I am grateful for. I am a very spiritual person and I truly believe that failures are just a way for preparing us …
Brand Makeovers: “Consider whether the importance of purpose driven brands is relevant to your rebrand” with Paige Arnof-Fenn Consider whether the importance of purpose driven brands is relevant to your rebrand. Consumers, especially women, do not just buy brands they like to join them. Finding ways to connect with your customers on a deeper level …
Brand Makeovers: “5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With John A Demato What does life look like beyond the work? One of the main goals of the branded portrait sessions that I conduct with clients is to create an image content portfolio full of photos that visually punctuates stories …
Big Ideas That Might Change The World: “Take all the disparate needs and demands you have across the home, and provide a single platform to take care of those for you” with Kenny Alegbe, CEO of HomeHero The problem that I’m setting out to solve is how to save people time wasted on managing a household, …
We’ve seen a paradigm shift in retail over the last five years. I believe that for retailers to compete, they need to adapt to the new experience economy, and AI will be the driving force behind this evolution. As a company, we’re helping brands gear up for this new experience economy by providing the tools …
“5 Things We Can Do To Improve the U.S. Healthcare System” With Douglas Schmid of Predictive Biotech I have been doing a lot more research and development recently, and one of the things I have noticed is how important it is to listen to the team members around you. Steve Jobs once said, ”It doesn’t …
Neillie Butler of Mariée Ami: “To develop resilience think about the worst possible outcome and how you would handle it” Think about the worst possible outcome and how you would handle it. For years I would think about getting re-diagnosed. I would anticipate my response and my willingness to fight. This made the days during the …
“5 Things We Can Each Do Help Solve The Loneliness Epidemic” With Laurie F. Berzack of Carolinas Matchmaker An Interview With Fotis Georgiadis Research has shown that loneliness can lead to emotional and psychiatric disorders, and can even have negative effects on the body. Loneliness on the scale we’re currently seeing is bound to result …
Brand Makeovers: “5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With Peter Heise of Correct Digital Rebranding is necessary when a brand sees their sales decline because it hasn’t aged well, recently been associated with something negative, or when a brand simply has poor reviews and needs to start fresh. Rebranding …
Give your 5 most valuable lead sources and brand identifiers a makeover. The five (5) I always suggest you start with are your logo, brand colors, website, social media channels, and business cards. Think about how you feel after a new haircut or getting your nails done. Personally, I have natural hair so it’s always …
“5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” with Jack Choros of Little Dragon Media Keep it simple. Most of the time when people think about a rebrand they imagine a major overhaul, but rebranding doesn’t have to represent a seismic shift. Google rebranded its logo many years ago simply by …
Show your employees some love. Providing a few unique perks and rewards will help you stand out from the herd, and will create a good reputation for your company. This almost always leads to a growth in employee candidate pools. As part of our series about “Brand Makeovers” I had the pleasure to interview Shelley …
Have a POSITIVE ATTITUDE ALWAYS and work to become optimistic. I like to encourage people to find a way every day to get themselves into a positive frame of mind. Whatever you can do in the morning to set a positive tone for your day, do it. In this interview series, we are exploring the subject …
Commit to one change per month. Write down all 12 months and try to fill in the next 3. I started with small things like waking up a half hour earlier a few years ago when I went through my traumatic divorce and business pivot. Since then I’ve changed a long list of things about …
“5 Things We Can Each Do Help Solve The Loneliness Epidemic” With Derenda Schubert of Bridge Meadows An Interview With Fotis Georgiadis We are disconnected from one another, which leaves us vulnerable to feeling we do not have commonality with one another. We can see the outgrowth of this phenomenon in our angry, polarized society. Loneliness …
Rising Through Resilience: “Have a sane estimate of your capabilities” With Akerna CEO Jessica Billingsley …have a sane estimate of your capabilities. I mean that in the nicest way. When I think about my success, it is easy for me to see moments where I put my ego aside and asked for help. I am …
An Interview With Fotis Georgiadis Practice Choosing Positive Emotions: Many people mistakenly believe that we are at the mercy of whatever emotions we tend to start feeling. But the reality is, no matter what the circumstance is, we choose our emotions. It just takes mindfulness. The next time someone says or does something that tends …
Rising Through Resilience: “Why resilience is a result of incredible optimism” With Mark McClain, CEO of SailPoint I think the simplest definition of resilience is simply getting back up when you are knocked down. One shining characteristic of this is an incredible level of optimism — when you say to yourself, “I will somehow find a path …
See the big picture — an obstacle is usually tiny if you look at it as part of the big picture. You lost a key client. Fine. It’s unpleasant and there are lessons learnt but will you survive having hundreds of clients in your portfolio? Of course, you will. In this interview series, we are exploring the subject …
Deloitte’s Kwasi Mitchell: “Here are five ways that increased diversity can increase a company’s bottom line” …Diversity and inclusion strengthen employee engagement. In fact, our research reveals that 70 percent of surveyed employees believed the bias they’ve felt, experienced, and/or witnessed has negatively impacted how engaged they feel at work and 39 percent of employees would …
Jon Waterman of Ad.net: “To develop resilience, focus on understanding what you can control and what you can’t” Focus on understanding what you can control and what you can’t. One of the defining traits of resilience is being laser-focused on identifying the difference. For example, I can’t control the recessions that negatively impacted my company’s profitability, …
Rising Through Resilience: “When you are riding high and life is going well, be sure to look around you for those that may need your help; And when you are in the dips of life, have the courage to ask for help” With Author and Podcast Host Petra Kolber Know that resilience doesn’t happen in a vacuum. …