Branding and Image Consultant
You have to set your mind that you are not giving up. It takes an unwavering commitment to your goal to keep you moving forward on the days you don’t feel like it or when doubt tries to take over. You have to get creative and think outside the box. What brought you to the roadblock …
I think what makes my company stand out is my real desire to connect. It’s one of the reasons why I love Antiques so much, they’ve been places and seen things. They carry this aura of a time long gone and create a way to connect to that past. When I witness someone else connecting …
Mathilde Lelièvre of ITWP: “Seeing Light at the End of the Tunnel; 5 Reasons to Be Hopeful During the Corona Crisis” It’s a marathon, not a sprint. During the pandemic, it’s important that we follow a schedule. While we all wish the crisis would end in two weeks, we recognize that’s unlikely. So, set your pace, …
Celebrate even small successes. When good things happen, celebrate them. It will remind you of the good things you are doing, and give you and others around you more reason for optimism and to keep going. I had the pleasure of interviewing Barry McCarthy Barry McCarthy was named President and CEO of Deluxe in November 2018. Barry …
The other best words of advice I got were from my mom. She said, “Always do your best.” Admittedly, it’s pretty standard mom advice, but I truly took it to heart, and it’s been one of my defining characteristics, and the source of whatever success I’ve had. I confess, though, that it’s also a burden …
Heroes Of The Homeless Crisis: How Dr. Jeffrey Norris of Father Joe’s Villages Is Helping To Provide Medical, Dental and Behavioral Health Services To The Homeless Community If you live life without taking risks, your potential positive impact on the world will be that much less. Too often, we avoid trying something for fear it …
Heroes Of The Homeless Crisis: “How Jackie Lorens Harris and Chicago Lights are providing comprehensive supportive services for their guests who are experiencing homelessness and poverty” For as many challenging moments or days that I have, I have an equal number of moments I keep in my back pocket to remind me of the successes and …
Heroes Of The Homeless Crisis: How Scott Leysath, The Sporting Chef, Has Helped Feed Tens Of Thousands Of People With The Hunt.Fish.Feed Program Assembling a group of volunteers, most of whom have never worked in a kitchen or spent any time in a shelter, and feeding several hundred appreciative hungry people is both rewarding and …
Heroes Of The Homeless Crisis: How Scott Ackerson of Prospera Housing Community Services is helping to address the root causes of homelessness Whenever you’re making decisions about an individual or a group you’re working with, include the people who are affected in the planning and decision making. I worked with some young adults emancipating from …
Heroes Of The Homeless Crisis: How Judy Hoff & Esther’s Place are helping to provide dignified support to thousands of battered women A homeless and battered woman, in general, has to leave her heart to tolerate the abuse and mistreatment that began for her often in early childhood. History does repeat itself, and words do leave …
Heroes of the Homeless Crisis: How Melissa MacDonnell of Liberty Mutual Insurance is helping to address the epidemic of youth homelessness The reality is we all pass a lot more homeless people on the streets than we ever realize. The bulk of homelessness is invisible — most people who are living in shelter or in their cars …
It has never been more important to be extremely clear on who you are and what you do for people inside and outside your company. You can’t just say how you’re different, you have to BE how you’re different. There’s too much noise and transparency in the marketplace to try and fake your way through …
Brendan Heegan of Boxzooka: “To be a successful CEO you need a diverse skill set, an optimistic soul, and a pessimistic wallet” Being a CEO sounds impressive, but it’s not for everyone. You need a diverse skill set, an optimistic soul and a pessimistic wallet… and leadership is a daunting role to play. I had the …
Nurture yourself. We spend a lot of time taking care of other things and people and not ourselves. If you don’t make “YOU” a priority the mission can’t get accomplished. I had the pleasure of interviewing TShane Johnson. When TShane Johnson was in his twenties, he died three times after a terrible motorcycle accident by …
Syed Gilani of Safr: “Brand Makeovers; 5 Things You Should Do to Upgrade and Re-Energize Your Brand and Image” Deliver an outstanding customer experience. No matter what you do, always remember that your presence in the market is because of your customers so make sure you serve them well. Your brand should encompass all your strengths …
Building a strong brand and knowing your vision, purpose, values and mission is essential for the longevity of the brand. As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Julian O’hayon. Julian is a French serial entrepreneur and the co-founder of Blvck Paris. Julian has …
…Another important characteristic of resilience is having a strong social network and knowing how and when to ask for help. Having a robust social network of friends, family, and work contacts are extremely important, especially when it comes to asking for advice, support, or as an outlet to express your emotions. We all need people …
Dr. Laurelle Jno Baptiste of Vocalmeet: “The continuous pursuit of knowledge is a mantra I will always champion” The continuous pursuit of knowledge is a mantra I will always champion. While misinformation and conspiracy theories are rife in today’s media landscape, ensuring access to information for those who desire to expand their knowledge base, particularly …
Heroes Of The Homeless Crisis: How Courtney Smith & the Detroit Phoenix Center are helping to provide dignified support to thousands in the homeless community During a pandemic, poverty doesn’t pause. People are in greater need now than ever before. So even though our drop-in center is closed, we’re still reaching out to our youth …
Heroes of The Homeless Crisis: How Kevin Finn & Strategies to End Homelessness are helping to provide dignified support to thousands in the homeless community We have gone to great lengths to enable a shelter to provide any level of appropriate social distancing. Some shelters have had to close completely and move their residents into …
Heroes Of The Homeless Crisis: How Linda Little and Neighborhood Service Organization are helping to provide dignified support to thousands in the the homeless community If you do not know them, make eye contact. Let them know you see them and contribute to organizations that are experts in connecting them to assistance. If you have …
Heroes Of The Homeless Crisis: How Larry Johnson & LifeBUILDERS are Helping To Provide Support and Dignity To The Homeless Community We have diverted our attention to keeping people whole and hope alive. This crisis has provided us an opportunity to help in yet another very tangible way. Residents have long seen us as a …
Heroes Of The Homeless Crisis: How Reverend Nancy Mercurio and Together In Peace Are Helping To Provide Support To Thousands In The Homeless Community Learning at an early age that my classmates and friends often went without meals prompted my siblings and I to help those less fortunate. Bringing home ‘guests’ for meals was a …
Big Ideas That Might Change The World: “A platform for workers to get real-life experiences with employers” with Hunter Sebresos of Bacon.Work Be prepared to pivot from a failed concept — I was ready to close doors on one business when I was able to pivot to the successful concept of Bacon. Bring negative information to the …
Listen to your heart – It doesn’t matter what others may think or what they are saying to you. When I used to hear the bullying I would go to a journal and write about it…I would write down what it was that I wanted, and what thought I needed to do to get it, …
You can transform a commodity into a beloved brand by selling an emotional impact. Nike doesn’t just sell shoes and apparel. They sell the belief that when you don their gear you become an athlete. What are you willing to pay more for? As part of our series about how to create a trusted, believable, and …
The biggest hurdle in my profession is an unrealistic patient. If you don’t treat them correctly, they make your life very difficult. I had a distinct pleasure of interviewing Dr. Farrokh Shafaie, MD Certified by the American Board of Plastic Surgery, Dr. Shafaie has been in practice since 1984. Practicing in Summit, New Jersey, and New …
Burnout is inevitable in business; it’s important to work smart and pace yourself. Building a business is a marathon, not a sprint. Pace yourself and find great people to work with who can support you and your business. As part of our series about how to create a trusted, believable, and beloved brand, I had …
Don’t be afraid to be innovative and authentic. There is more diversity in dentistry than ever. More women are practicing and the traditional image of the dentist has evolved. The oral care market is also catering ever more to the consumer patient. I have implemented a Smile Box checklist with my patients that really gives …
Austin McCulloh: “To develop resilience, take time each day, without any distractions, to sit and think” Take time each day, without any distractions, to sit and think. Even if this is only for 10 minutes, sit in silence and think about your thoughts. Analyze how you feel and why you feel that way, and also pay …
Jenny Beres and Alex Grizinski: “If you want to have a Sara Blakely effect, you need to be showing up; You should be appearing in the press, showing up in the media, and being a thought leader and not a workhorse” If you want to have a Sara Blakely effect, you need to be showing …
Simply be your authentic self. I’ve got to be honest, as a woman in my forties, I realize this is a lifetime journey. It changes with seasons and some seasons are easier. Some seasons it takes a little more effort, but if I don’t want to live a life of loneliness, I have to be …
Have fun. Push yourself to learn and push yourself to fail. Failure can ultimately be your stepping stone to success. Take a break and regroup when you need to so that you don’t burn out. I had the pleasure of interviewing Michael Abboud, founder and CEO of TetherView. Home of the Digital Bunker and Frictionless Cloud. …
Today, the coronavirus outbreak pushes retailers to even faster adoption of digital channels and innovation. E-commerce is booming and will continue winning the hearts of consumers, although, before the crisis, it used to account for 10–15% of the retailer’s turnover. Following the COVID-19 outbreak, consumers are expected to become more price-sensitive and used to online …
To me investing in building your brand should be the top priority for your business. If you are successful in creating a clear brand message to the consumer, they will be more likely to try your product or service. General marketing and advertising is a secondary necessity to help maintain a strong brand. As part of …
A brand evolution can include visual updates, stronger messaging, building larger design systems, or implementing internal brand changes that strengthen values and touchpoints to attract and keep the right talent. The need to rebrand can be triggered by expansion to multi products or services; new leadership with new visions; stagnating sales and greater competition; As …
For a long time, technology companies have taken advantage of consumer’s information, whether it is posted freely online or collected obtrusively. What started as a respectable need to use IT to enhance products, improve user experiences, and decrease costs, ended up creating a monster that can track data and use it without the customer’s knowledge. …
Believe in yourself. There will be many folks who tell you can’t do something or simply point out the negative. What matters most is trusting your abilities. You will not always be right, but remaining true to your beliefs is essential. As a part of my series about “Grit: The Most Overlooked Ingredient of Success” …
The decision to rebrand can be so exciting and rewarding — but it shouldn’t be taken lightly, for a variety of reasons. For one: To feel confident buying, people usually need to be familiar with you. They need to know, like, and trust you — and encounter you at multiple touch points over time. So, consistency is crucial — because it …
Re-branding is expensive and risky. There have definitely been companies that have hurt their brand by trying to re-brand. Therefore, it’s important that sufficient thought and resources are put into a re-brand so leadership can be confident that the re-brand will yield positive ROI. As part of our series about “Brand Makeovers” I had the pleasure …
I’ve managed several rebranding campaigns and usually, the reason is a change of strategic direction. You realize that you’re not being perceived in the way that you intended. You’ve changed, or your product has changed and evolved over time, and it’s time to rebrand. Getting support doing this is crucial to not lose what you’ve …
Spend time being humble and thankful every day. I start every day with a time a prayer appreciating a new blessing in my life. This gets me back to zero and keeps me grounded. In this interview series, we are exploring the subject of resilience among successful business leaders. Resilience is one characteristic that many …
Richelle Parham of WestRiver Group: “Here Is How Diversity of Thought and Diversity of Experiences Can Increase a Company’s Bottom Line” When team’s do not feel like they understand the mission, vision, strategy, plan or all of it, they get restless and do not execute effectively. So, my advice would be to communicate the mission, vision, …
Find clients and causes you truly believe in. Feeling good about the work you’re doing makes it worth all the time and energy you have to put in to succeed and leads to a true sense of fulfillment. I love what I do, and I’m passionate about the clients my agency and I choose to …
Nicole Nieves of The Brand Vibe: “Here Are 5 Things You Need To Do To Build A Trusted And Beloved Brand” There are far too many competing brands out there that are fighting hard for your customer’s business. If you want to build a brand that stands out from the rest, flip the script by focusing …
Guy Nickerson of Remedy Television + Branded: “To Develop Resilience Practice Forgiveness; You Must Let Go” …practice forgiveness. Whatever it is that’s happened to you, business or personal, you must let go. A person only has so much energy, and devoting any of that to negativity, resentment or anger will never help you achieve your goals. In …
The Future Is Now: “Use blockchain to make a new internet that works for everyone and not just the tech giants” With Evan Shapiro of Coda Protocol Successes and failures do not follow any particular order — Sometimes everything is great all at once, and at other times it feels like everything is on fire. The important thing …
Stephanie Benoit-Kurtz: “The great thing about mistakes and failing in general are the lessons that can be learned from the situation” The great thing about mistakes and failing in general are the lessons that can be learned from the situation. Fail fast, learn quickly and remember not to take things too seriously. In technology, being …
Big Ideas: “Large communities of sharp, witty, and insightful people can be the creative writers powering the media” With James Donahue of Write Label Get enough savvy and smart folks together and group them into verticals that complement their skill sets and life experience, and you’ve got an army of people who can create, in real-time, …
The definition of a retail company has changed. For decades, retailers and manufacturers stayed in their own lanes. Increasingly, technology, and information available to consumers through technology, have blurred the lines and the lanes will continue to merge, forevermore. Consumers are in the driver’s seat. As part of our series about the future of retail, I …