Branding and Image Consultant
The definition of a retail company has changed. For decades, retailers and manufacturers stayed in their own lanes. Increasingly, technology, and information available to consumers through technology, have blurred the lines and the lanes will continue to merge, forevermore. Consumers are in the driver’s seat. As part of our series about the future of retail, I …
The Future Is Now: “Now we have a a scientific basis to estimate large crowd sizes” With Dr. T. Edwin Chow of Texas State University The controversy around rally attendance often leaves the public with “a view of the truth colored by the beliefs of the people making the estimates”. Hence, there is a lack …
Create working conditions and a culture that you would want your own children to be in or you would want for yourself. Don’t let the thin air of being at the top of the hierarchy make your mind have a distorted view of others’ daily experience of working in your organization. As a part of …
Natalie Franke of HoneyBook: “Here Are 5 Things We Can Each Do To Help Solve The Loneliness Epidemic” To me, helping people transform their passion into a sustainable business is the most rewarding pursuit and I hope our movement continues to grow and bring value to business owners. As a part of my interview series about …
Poet Heidi Wong: Resilience is about learning from the challenges you’ve faced and applying those challenges to new situations in order to thrive For me, resilience is about learning from the challenges you’ve faced and applying those challenges to new situations in order to thrive. My dad, who’s one of my role models, would always tell …
Big Ideas That Might Change The World: “A new framework for navigation and autonomous behaviors for vehicles that move, fly, or swim” With Jeff Alholm of Digital Aerolus When drones are no longer limited to flying only outdoors, when robotic avatars can make intelligent and human-like decisions, when machines can perform dangerous tasks instead of people, …
Partnerships: Recognize the ones in your industry that are making a significant impact and reach out. Work with them, offer their services, or simply sponsor an event together. Focusing on consumers over competition is an excellent way to reassert yourself in your market. Nike has been working athletes for decades but more recently they have …
“Resilience is when you can’t imagine anything else except a positive outcome”, with Dr. Charles Sutera Resilience is when you can’t imagine anything else except a positive outcome. Resilience is not intrinsic to a person, it is situational. Resilience is why unknown Buster Douglas could overcome an undefeated Mike Tyson a month after Douglas’s mother passed …
The Future is Now: “Blockchain systems that can scale while retaining the decentralization that makes these systems more secure” with Michelle Chuang of Asensys Asensys paves the way for the promise of the decentralized web to be fulfilled — an internet that benefits users and everyday consumers because everyone owns and controls their own data and they also …
Perfection is an illusion, we are all humans who are destined to mess up a couple of times. But after each misstep, you have to remember that it’s not your fault. Stop letting your feelings of shame and guilt override your spirit. It’s okay to let yourself feel upset, but don’t stay there. Every minute …
Carla Williams Johnson: “Here are 5 strategies that a company can use to upgrade and re-energize their brand and image” Create a Culture. Know the feeling you want persons to have while doing business with you and live that. Remember what I said about the multibillion dollar brands? You can do the same by establishing and …
Vitaly Pecherskiy of StackAdapt: “Here are 5 strategies that a company can use to upgrade and re-energize their brand and image” Revisit your messaging — Take that same feedback and measure it against your key marketing messages. Are they in sync? If not, consider tweaking your messaging to include the value propositions and adjectives that your customers are …
Bryan Jimenez: “Here are 5 strategies that a company can use to upgrade and re-energize their brand and image” Deliver your brand promise throughout your entire organization. Many businesses focus on transmitting messages through advertising, yet neglect more important aspects of message transmission, like the customer experience. Great brands make a commitment to understanding and delivering …
Be humble and passionate. I learned this from my parents. My mother has always been a hard-working, dedicated person. My father was also an entrepreneur. He set an example for me, in that he pushed himself to achieve professionally, but kept a low profile and remained humble on his talent and authority and in his …
Rising Through Resilience: “You must believe that resilience can be developed over time” With Author René Michele Believe — You must believe that resilience can be developed over time, and you must believe in yourself and your ability to become the very person you most desire to be. The reason I am enjoying a successful, thriving life today, …
Firstly, the data shows that companies with above-average diversity on their management teams make more money. A study from the Boston Consulting Group showed that these companies reported 19% higher innovation revenue — 45% of total revenue versus just 26%. Additionally, Forbes noted how firms high in diversity makeup are 35% more likely to have financial returns …
Brand Makeovers: “5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With Eric Michael You need to zoom-in and zoom-out. Or, in other words, you need to look at where you’ve been, where you’re at now, and where you want to be. Is your current branding the magic carpet to get you …
Brooke Elder: “To rise through resilience create a morning routine that involves personal reflection, meditation, and visualization” Create a morning routine that involves personal reflection, meditation, and visualization. This has been the number one thing that has helped me when I am faced with a challenge. Being able to know what you want, know it …
Survey your customers to discover where you are missing the mark. We did a campaign with one of our software-as-a-service clients and asked the very simple question: “how can we serve you better.” The result was astounding. More than 80% of customers responded that they wanted more tutorials on how to use the software in …
Evaluate weakness: You must be honest with where you are, where you have come from and the battles you must overcome. Weakness is only an opportunity to grow. In this interview series, we are exploring the subject of resilience among successful business leaders. Resilience is one characteristic that many successful leaders share in common, and in …
Jon Pardew of CCRM: “When executing early doesn’t pan out, learn from mistakes and improve for the next time” …when executing early doesn’t pan out, learn from mistakes and improve for the next time. There’s almost always a next time. I’ve done this by building an informal “advisory board” in my executive team at CCRM. When …
Practice gratitude. Find joy in the smallest things. Start noticing things that make you smile throughout the day, different ones all the time. Train your brain to treasure the little moments. I have written down three things that I’m grateful for every night for the past decade. There’s science behind it. Whether you name things …
Put yourself in your customers’ shoes — why do they keep coming back? This helped me figure out which aspects of the brand needed revitalizing and which aspects needed to stay. People kept coming back to Grumpy’s because of the community it cultivated. This defined the messaging we wanted to push when rebranding the restaurant. As part …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Kelsey Specter of Wild Side Design Co. Storytelling is essential to brand success. Humans are social creatures and, as Tyrion Lannister so eloquently points out in Game of Thrones, story is the thing that unites all of us, regardless of background, education, …
I would like to see our country fundamentally rethink our approach to education. I believe that the vast majority of subjects taught in schools are a total waste of time for the students and that some of the most important topics are the very ones that are almost never imparted to children. As part of …
The Future Of Retail: “Retailers will have to adjust to using subscription models” With Sanaz Hajizadeh of Happy Returns When it comes to utilities and non-fashion items, retailers will have to adjust to using subscription models. Today, with the world at the tip of our fingers, people are looking for ease and convenience. Imagine toothpaste could …
Rising Through Resilience: “Why you should listen to and get to know your team personally & professionally”with Mark Scrimenti Listen to and get to know your team personally and professionally — their individual strengths, weaknesses, passions, career aspirations, hopes and fears. Share yours with them as well. You’ll be better equipped to encourage and support each other …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, With Joel Krieger of Second Story Building a brand is foremost — not an “in addition to”. Marketing and advertising are a means to gain awareness and drive sales. If more companies invested in stronger brand experiences, they wouldn’t need to spend exorbitant sums on …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, With Mardis Bagley of Nonfiction Branding builds consumer preference and loyalty — independent of the product. Apple is a great example with their extensive products and services that share a similar design language. From their first consumer touchpoint through their entire product line, you …
Rising Through Resilience: “First, get in touch with your purpose or passion in life with” Dr. Ed Barry First, get in touch with your purpose or passion in life. Oftentimes this can happen early on — kids gravitate to things that they really enjoy doing. But I think the problem for many kids is that they don’t stick …
Brand Personality: If your brand were a person, how would you describe them? Daring? Conservative? Friendly? Aloof? Take the time to identify and describe the personality traits that your brand has and compare them to your desired traits. Are they in line with where you want to be? Knowing these traits will help you make …
Be bolder — ‘cause Success is not how high you have climbed, but how you make a positive difference to the world. Be more controversial — ‘cause rules and conventions are important for schools, businesses, and society in general, but you should never follow them blindly. Be more disruptive — ‘cause in times such as ours, when there is too much order, too …
“5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With Michelle Knight of Brandmerry.com …everything in your business stems from your brand, so it’s one of the most important areas to invest! Without a strong brand, which serves as the foundation of your business, your marketing and advertising efforts won’t perform. It’s …
Comfort in the workplace boosts morale — Diversity in a company is very important because people feel comfortable and included when they see co-workers that look like them within the company which in turn increases productivity. My first ever corporate job was with a financial institution in New York and I was one of three black people …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Stacie Pacheco, CMO at Enviroscent It’s important to invest into brand building, because you need to create and drive awareness of what you stand for so you can connect with the consumer. We are also investing in marketing and advertising because …
Dr. Bill Simon: “Be a student of your industry; Know the trends, resources, best practices, law and who’s who” Be a student of your industry. Know the trends, resources, best practices, law and who’s who. One way to stay current is to join organized dentistry organizations such as the Chicago Dental Society, Illinois State Dental Society, …
Build mental fitness — learn to view the world with optimism, but not with rose-colored glasses. My dad’s passing catapulted me into a life of constant self-awareness and mental toughness. Those are the traits of resilience one needs to be a founder or CEO. In this interview series, we are exploring the subject of resilience among successful business …
The Future Is Now: “Oil painted portraits that come to life with AR” With Sara Riding of Studio Moshon Our latest product is AR portraiture, bringing oil painted portraits to life. We’re used deep learning AI on an oil painted first frame of a video of the subject and letting the AI manipulate the painting to …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Staci Pacheco, CMO at Enviroscent It’s important to invest into brand building, because you need to create and drive awareness of what you stand for so you can connect with the consumer. We are also investing in marketing and advertising because …
Make a decision to take action, and know that you need to chose to take the action regardless of how you feel. Don’t use how you feel or how motivated you are to be the driver of what you do in your day. As a part of my series about “Grit: The Most Overlooked Ingredient of …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, With Anna Goncalves of Projects by AG Connect, enthusiastically. Communicate, attentively. Repeat, intentionally. This goes for anyone and everyone that interacts with your brand. An example and one of my favorite things to see is a company replying, close to immediately [with the …
Rising Through Resilience: “Resilience is the ability to adapt to changing currents, winds and tides”, with Hunter Todd, CEO of WorldFest-Houston International Film Festivals If you look up the definition of resilience, you get a capacity to recover quickly from difficulties. I’d say that is true and what also may be true is an ability …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Ben Lee of Schifino Lee Advertising + Branding Make something new. Create a new product or service that is cutting edge and helps redefine who you are in the market. IBM launched a campaign to announce its shift to online services with …
Grit: The Most Overlooked Ingredient of Success, with Adam Kallen and Alex DiMattio of JANE Motorcycles Learn to do every job before hiring someone to do it. There isn’t a job that we haven’t done. If we had a choice, we wouldn’t have chosen to do every job, but thankfully we were blessed with poverty …
Website Re-brand: It’s important to do a website re-design at least every few years to keep it fresh with the latest website design standards. Sometimes this is in coordination with a new domain and domain structure. A website re-design is a great opportunity to re-visit the success of the website and to improve the online …
5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image, with Denise Blasevick of The S3 Agency Brandstanding: One way to re-energize a brand is to make it stand for something more — to be part of a bigger, more meaningful picture. To figure out what your brand can authentically stand for in a way …
Access to better talent: Our focus on diversity has allowed us to hire incredible people at Threads, as they were referred by others from under-represented backgrounds. When you have a reputation for creating a safe environment for all individuals, you’re able to access double the recruiting pool and you can hire more, ship more and …
An Interview With Fotis Georgiadis Brands with influence, take a stance. They don’t add to the noise; they create buzz because they have opinions that shape the industry and consistently add value for consumers. This is especially true if your product or service lacks a sense of urgency, give people another reason to jump on …
GRIT is an overall mentality. Life is a mental game! If you don’t ever quit you don’t ever lose. There are people who have nothing but are happy, the only way to do that is “Grit” or by being mentally strong. As a part of my series about “Grit: The Most Overlooked Ingredient of Success” I …
Know your story and make it relatable. It would be best if people cared about your rebrand…so make them pay attention. Hopefully it’s a story that resonates! For us, we expanded into new destinations based on the demand from our customers. So instead of having different websites and brands for separate destinations, we decided that …