Branding and Image Consultant
Brand Makeovers: “5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With John A Demato What does life look like beyond the work? One of the main goals of the branded portrait sessions that I conduct with clients is to create an image content portfolio full of photos that visually punctuates stories …
Big Ideas That Might Change The World: “Take all the disparate needs and demands you have across the home, and provide a single platform to take care of those for you” with Kenny Alegbe, CEO of HomeHero The problem that I’m setting out to solve is how to save people time wasted on managing a household, …
We’ve seen a paradigm shift in retail over the last five years. I believe that for retailers to compete, they need to adapt to the new experience economy, and AI will be the driving force behind this evolution. As a company, we’re helping brands gear up for this new experience economy by providing the tools …
“5 Things We Can Do To Improve the U.S. Healthcare System” With Douglas Schmid of Predictive Biotech I have been doing a lot more research and development recently, and one of the things I have noticed is how important it is to listen to the team members around you. Steve Jobs once said, ”It doesn’t …
Neillie Butler of Mariée Ami: “To develop resilience think about the worst possible outcome and how you would handle it” Think about the worst possible outcome and how you would handle it. For years I would think about getting re-diagnosed. I would anticipate my response and my willingness to fight. This made the days during the …
“5 Things We Can Each Do Help Solve The Loneliness Epidemic” With Laurie F. Berzack of Carolinas Matchmaker An Interview With Fotis Georgiadis Research has shown that loneliness can lead to emotional and psychiatric disorders, and can even have negative effects on the body. Loneliness on the scale we’re currently seeing is bound to result …
Brand Makeovers: “5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” With Peter Heise of Correct Digital Rebranding is necessary when a brand sees their sales decline because it hasn’t aged well, recently been associated with something negative, or when a brand simply has poor reviews and needs to start fresh. Rebranding …
Give your 5 most valuable lead sources and brand identifiers a makeover. The five (5) I always suggest you start with are your logo, brand colors, website, social media channels, and business cards. Think about how you feel after a new haircut or getting your nails done. Personally, I have natural hair so it’s always …
“5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image” with Jack Choros of Little Dragon Media Keep it simple. Most of the time when people think about a rebrand they imagine a major overhaul, but rebranding doesn’t have to represent a seismic shift. Google rebranded its logo many years ago simply by …
Show your employees some love. Providing a few unique perks and rewards will help you stand out from the herd, and will create a good reputation for your company. This almost always leads to a growth in employee candidate pools. As part of our series about “Brand Makeovers” I had the pleasure to interview Shelley …
Have a POSITIVE ATTITUDE ALWAYS and work to become optimistic. I like to encourage people to find a way every day to get themselves into a positive frame of mind. Whatever you can do in the morning to set a positive tone for your day, do it. In this interview series, we are exploring the subject …
Commit to one change per month. Write down all 12 months and try to fill in the next 3. I started with small things like waking up a half hour earlier a few years ago when I went through my traumatic divorce and business pivot. Since then I’ve changed a long list of things about …
“5 Things We Can Each Do Help Solve The Loneliness Epidemic” With Derenda Schubert of Bridge Meadows An Interview With Fotis Georgiadis We are disconnected from one another, which leaves us vulnerable to feeling we do not have commonality with one another. We can see the outgrowth of this phenomenon in our angry, polarized society. Loneliness …
Rising Through Resilience: “Have a sane estimate of your capabilities” With Akerna CEO Jessica Billingsley …have a sane estimate of your capabilities. I mean that in the nicest way. When I think about my success, it is easy for me to see moments where I put my ego aside and asked for help. I am …
An Interview With Fotis Georgiadis Practice Choosing Positive Emotions: Many people mistakenly believe that we are at the mercy of whatever emotions we tend to start feeling. But the reality is, no matter what the circumstance is, we choose our emotions. It just takes mindfulness. The next time someone says or does something that tends …
Rising Through Resilience: “Why resilience is a result of incredible optimism” With Mark McClain, CEO of SailPoint I think the simplest definition of resilience is simply getting back up when you are knocked down. One shining characteristic of this is an incredible level of optimism — when you say to yourself, “I will somehow find a path …
See the big picture — an obstacle is usually tiny if you look at it as part of the big picture. You lost a key client. Fine. It’s unpleasant and there are lessons learnt but will you survive having hundreds of clients in your portfolio? Of course, you will. In this interview series, we are exploring the subject …
Deloitte’s Kwasi Mitchell: “Here are five ways that increased diversity can increase a company’s bottom line” …Diversity and inclusion strengthen employee engagement. In fact, our research reveals that 70 percent of surveyed employees believed the bias they’ve felt, experienced, and/or witnessed has negatively impacted how engaged they feel at work and 39 percent of employees would …
Jon Waterman of Ad.net: “To develop resilience, focus on understanding what you can control and what you can’t” Focus on understanding what you can control and what you can’t. One of the defining traits of resilience is being laser-focused on identifying the difference. For example, I can’t control the recessions that negatively impacted my company’s profitability, …
Rising Through Resilience: “When you are riding high and life is going well, be sure to look around you for those that may need your help; And when you are in the dips of life, have the courage to ask for help” With Author and Podcast Host Petra Kolber Know that resilience doesn’t happen in a vacuum. …
Wave CEO Kirk Simpson: “Why the most formative experience in my career was dropping out of university” Honestly, I think the most formative experience in my career was dropping out of university. It wasn’t right for me for many reasons, but it left a significant chip on my shoulder. I felt like I always gave …
Lack of engagement and the inability to connect with one another is creating a superficial world. We have become a society that is driven by marketing and consumerism. People have become more self-absorbed and disconnected from their surroundings, moving rapidly through their day. In today’s world, it is so common to see people with their …
Go deeper into and through the feeling of loneliness or isolation. Just behind this feeling is your cure: a feeling of wholeness, fulfillment, peace, love and joy. There, there is no loneliness, isolation or disconnection. How do you do that? Take time to sit still. Notice how still you can become. Observe how deeply still …
Be honest with yourself. You have to be able to admit your mistakes. Only if you truly understand why you failed, you can improve. Otherwise, you will be repeating the same thing over and over again. Sometimes we pick the easiest option. For example, if your business does not get funding, you might think: “This …
Rising Through Resilience: “To develop resilience one of the most important things one needs is a mix of determination and passion” with Clayton Durant of CAD Management Resilience is to me the ability to take a hit, fall down and learn from your mistakes. In terms of characteristics, I think one of the most important …
Feeling connected and valued is inherently a human problem, not a technology problem. But to the extent technology disintermediates personal relationships, it can increase feelings of loneliness instead of ameliorating them. A simple business example is customer support, traditionally a very human interaction both because of the nature of the challenge (being able to respond …
The thing about loneliness is that it’s just so incredibly cyclical within communities. It’s stunning how much a problem categorized by individuality affects those around us. The less we communicate, the less others understand us and the less we can understand them. The less understanding there is on either side, the easier it is to …
Social Media envy comes into play again here. Because we’re SO connected via social media, we’re constantly comparing ourselves to others, creating a sense of jealousy and separation. Instead of actively living our own lives, we’re wishing we were somewhere else, doing something else. We’re losing a sense of mindfulness that’s necessary for human function. …
Rising Through Resilience: “Developing resilience requires positive-thinking, self-awareness, challenge, networking, and goal setting” with Dr. Asli Samanci Building resilience takes time, and it cannot happen overnight. It requires some understanding, commitment, and energy to accomplish. In my opinion, becoming more resilient needs positive-thinking, self-awareness, challenge, networking, and goal setting. In this interview series, we are exploring the …
We’ve found that asking potential employees the standard “How do you see yourself fitting into our culture?” question can be off-putting. Worse, it’s detrimental to organizational growth and perpetuates a homogenous workforce. Instead, we’re urging decision makers to ask “What do you bring to the table?” It lets potential new team members know the company …
An Interview With Fotis Georgiadis Seek to Understand — Knowledge is power. Try to get to the root cause of setbacks. You may not have been able to prevent each one but you can always come up with a way of dealing with it. I had the pleasure of interviewing Lorraine Veber. Lorraine is Group Chief Customer Officer, …
An Interview With Fotis Georgiadis Human connection and building relationships are skills, and without practice, we lose some of our ability to utilize them. If a person is persistently socially isolated, that individual may struggle when circumstances change to form meaningful connections with others in a new context, which will only perpetuate the loneliness and …
An Interview With Fotis Georgiadis We see fantasy play out on social media a lot — we’re so busy curating how our life appears online that we forget to actually have a life. We create this second life, which is almost like a stand-in for our actual life. Who are we really? I had the pleasure of interviewing …
Big Ideas That Might Change The World: “We can create an environment where people can earn a minimum standard of living just by choosing to exist in this blockchain ecosystem” with Rob Viglione of Horizen An Interview With Fotis Georgiadis I believe if we are successful and these blockchain ecosystems can scale to a point where …
Tata Consultancy Services SVP Anupam Singhal: “Very few understand how AI can serve as a building block for a digital-centric enterprise” An Interview With Fotis Georgiadis A huge piece of that digital transformational puzzle is the implementation of AI. While everyone understands what AI is on a basic level, very few understand how it can …
Lessons From Inspirational Women in STEM: “When the leader has a slow day, nothing happens, and her mood affects everyone who works with her” with Alexandra Hussenot, CEO of Immersionn An Interview With Fotis Georgiadis When the leader has a slow day, nothing happens! And her mood affects everyone who works with her. As a part …
An Interview With Fotis Georgiadis When you have a variety of perspectives on your sales team, you have an increased chance of connecting well with a variety of buyers. As a part of our series about “How Diversity Can Increase a Company’s Bottom Line”, I had the pleasure of interviewing JD Miller. As chief revenue officer …
The Future Is Now: “Now you can point your phone at packages on the shelf, and the product is recognized, unlocking personalized nutrition, recommended recipes, and step-by-step cooking instructions” An Interview With Kevin Brown, CEO and co-founder of Innit and Fotis Georgiadis Our mission is to build technology and services that help people eat and …
Surround yourself with positive energy (people and things) — this one is so huge for me. I’ve always been picky about who I bring into my circle. It amazing how much energy and drama from other people can weigh on your own personality and mood. It’s so important to see the positive and live in the positive. …
An Interview with Karen Jaw-Madson and Fotis Georgiadis My big idea is Design of Work Experience (DOWE), the much needed step-by-step “how to” for designing, implementing and sustaining culture and aligned employee experiences at work. This interdisciplinary concept applies innovation where it’s really needed: the workplace. There are too many toxic environments that breed employee …
You can’t overthink things. If you sit there and think about the situation and don’t just go take action, you aren’t going to get out of it; it will overtake you. If you say ‘I need a week to rethink’ when a major deal falls through, everything would compound. You have to think, ‘what is …
Surround yourself with great, hardworking, and resilient people. One of the core foundations to building a resilient company is having the right talent on-board. We actually screen for resilience in our interview process. I had the pleasure of interviewing Toby Gabriner, CEO of NextRoll. As CEO of NextRoll, Toby Gabriner oversees three divisions of the …
The Future Is Now: “How AI can make mail and deliveries more efficient”with Nick Manolis, CEO of Escher Everywhere you look, industries are being disrupted. Even supposedly “untouchable” areas like law or medicine are slowly transforming thanks to the dramatic impact of technology. And oftentimes, companies can’t prepare for these changes because they don’t speak the …
There’s no shortcut. We love telling success stories and focusing on positive outcomes, and we often forget that for one successful startup there are hundreds of failures. I believe this leads a lot of us to think that startups can provide a shortcut to success and/or to a successful exit. We’ve had a lot of …
The Future is Now: “An AI powered mortgage company designed to get people out of debt” with Karl Jacob, CEO of LoanSnap Our goal is to help people make smart money decisions. Americans lost $58B in 2017 alone because they didn’t move their credit card debt at high interest rates to their home loan. If our …
Be open to new friends: It’s tough trying to connect with new people when you are an adult, and we tend to justify this by telling ourselves that we’re too tired from work or life to be making new friends. In reality, friends are your number one support system besides your family, and while it’s …
Rising Through Resilience: “To develop resilience keep on growing; Let every challenge be the beginning and not an ending” with Ashish Prashar Self Renewal: Keep on growing. Let every challenge be the beginning and not an ending. As we move along our journey of life we naturally narrow the scope and variety of our lives and …
Big Ideas: “Not On The Menu, a sexual harassment prevention system for restaurant workplaces” With Erin Wade of Homeroom It started with an email. Or more accurately a lot of emails. One day a few years ago, my inbox was flooded with emails from servers at Homeroom chronicling regular and gnarly instances of sexual harassment from …
Join a Gym or a Dancing Studio. It might be uncomfortable at first if you have already developed social anxiety due to continuous isolation, but take small steps by attending alone for 15 minutes, then increase it to 30 minutes, then join a class where you can interact with others. It’s essential to focus on …
“5 Things We Can Each Do Help Solve The Loneliness Epidemic” With Ben Voiles of The Internal Work Go inside of yourself and embrace what you feel. Whatever you feel, anger, rage, sadness, fear, horror, disgust, hate, whatever it is — it is ok to feel. Just feeling it won’t mean you actually do something bad because of …